In web site design, search engine optimization (SEO) requires awareness of the difference between White Hat SEO and Black Hat SEO. (http://www.pushon.co.uk/articles/top-5-white-hat-and-black-hat-search-optimisation-techniques/)
Search engine optimizers address the issue of traffic on a website or webpage.
The article, “Top 5 White Hat and Black Hat Search Optimization (Sic) Techniques” distinguishes between acceptable and non-acceptable search engine, optimization practices for webmasters.
The five SEO tips they recommend are excellent ethical guidelines for Helium writers, too.
The five key SEO elements include the following: quality content, structural (semantic) markup, titles/metadata, keyword /key phrasing and quality inbound links
When one realizes the majority of website traffic depends upon links and not upon search engines, it becomes apparent that networking is one of the secrets to having a successful website or web page.
Clicking on a link should guarantee finding high quality content, but unfortunately, that may not always happen. Does anyone want to click on a link knowing that the website or web page is deceptive? Once having been deceived, will they return to that website or webpage? It is not likely.
Ethical or White Hat SEO invariably succeeds, whereas non-ethical or Black Hat SEO does not succeed on a long-term basis, as no one really likes deception or deceptive methodology on a website or a web page.
Search engine optimization increases traffic flow to web sites and determines web site ranking and their degree of success. Ideally, a webmaster seeks a high ranking on his or her website or web page, particularly when it involves internet marketing. Ethical marketing leads to a growing market.
The structure of the web site or the structural (semantic) markup is another factor that helps to determine web site traffic. Is the structure of the website or webpage concise and accessible? Is the HTML coding and typesetting appropriate? Are there appropriate headings with high quality content separate from its headings? Do the titles help to discern the content? Are they appropriate for the mega-data on the website or web page?
Appropriate key words or key phrases help a search engine find the website or web page set up by a webmaster. Images or videos prove to be effective marketing tools. A good web designer constructs a website or web page that is both user friendly and search engine friendly. It should be accessible to both, on a global basis.
Relevant key words and key phrases used frequently, enhance the likelihood of the website receiving a high rating or ranking. Regular content updating increases the likelihood of the website remaining pertinent and relevant. Cross-linking between articles and web pages increases the likelihood of search engine optimization.
Maintaining the quality of content on websites and web pages is important. The content guidelines should be consistent with high ethical standards that satisfy the potential audience. Otherwise, the webmaster stands to lose his or her readership, either immediately or on a long-term basis.
Web sites that do not conform to search engine standards are often deceptive in nature. They fail on a long-term basis even though at first, they appear to succeed. The webmaster or web designer may suffer a penalty or not be allowed to continue to post websites or web pages, unless there is appropriate content.
Anyone at Helium or elsewhere, seeking a high rating, will quickly understand why White Hat SEO is preferable to Black Hat SEO.
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