Continuing to address the issue
of the human influence in social media, is becoming increasingly important for
this era because of increasing, global outreach potential offered by the
Internet. Human beings can contact, address and influence many other people
simultaneously, all around the world via various forms of social media.
It is still a human voice
speaking, at this time.
Will that be true in the
future? Will the human influence eventually succumb to that of
technological advances? Will the vast number of voices speaking, influence
people in such a way that it sways human thought entirely?
Should people be concerned?
In other words, will there be
advanced technology that eventually surpasses the human influence that we still
have today within the context of the social media? At times, this human
influence proves to be for the good of humankind, but not always.
The Social Media Workshop held at York University
Brent MacKinnon, as social
business consultant for non-profit organizations, who offers a list of valuable
references for those interested in social media suggests, “My focus was on the
“working smarter, network learning, social learning” activities that
organizations and practitioners can adopt in order to be stronger innovators
and collaborators inside and outside the organization.” (1)
MacKinnon focuses on educating
new leaders using brainstorming techniques, as one of his tools.
Traditionally, brainstorming
has been on a one-to-one basis with growing emphasis on group brainstorming.
Now it is heading in a more advanced, technological direction beyond the
individual or group via the use of computers and the Internet.
When perceived in the light of
various kinds of social media, the increased and more advanced usage of
brainstorming will likely prove to be a good thing. It will probably far exceed
our expectations, especially when employed in the right direction under the
positive, constructive guidance of the human influence with regard to progress.
Is it possible that this could
get out of control?
Brainstorming (2), or drawing upon the human ability
to engage in mind mapping, simultaneously with others while online, offers
plenty of opportunity for there to be a human influence operational within the
context of social media.
To date, technology has not
advanced to the stage that it can brainstorm on its own, apart from the human
influence, although the Mindmeister web-based tool is heading in that
direction. The introduction of one tool often leads to the concept of another.
Mind control via brainstorming
tools, or other web based tools, could present a problem if the human influence
via social media appears exceeded by technological advances, in some way.
Even mind control has as its
roots, the human influence. Most important of all, is the human influence for
good and not for evil, via social media.
1.
http://www.socialmediatools.ca/
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